You want to set up conversion tracking. What's the first step you should take?

The first step in setting up conversion tracking is to define what a conversion means to you. This is done by creating a conversion action within Google Ads. This action specifies the valuable consumer behaviors you want to track, such as purchases, sign-ups, or phone calls. Once defined, Google Ads generates the necessary tracking tag. The other options describe subsequent steps: adding the tag to your website or app comes after you've defined the conversion action and obtained the tag from Google Ads. You don't request a snippet of code from a web administrator initially; Google Ads provides it. You also don't modify a tag before it's even created by setting up the conversion action.