If a campaign falls short of its target goal, how might it be described?
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Correct answer: It might be described as a search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10..
Why this is the answer
The correct answer describes a campaign falling short because the actual return on ad spend ($10) is significantly lower than the expected increase ($50.12). This indicates the campaign did not meet its financial objective. The other options describe campaigns that either met their target (expected 5%, actual 5%) or exceeded their target (expected 5%, actual 12%; expected 10%, actual 20%). A campaign "falling short" specifically means it did not achieve its set goal.