After adding a conversion tracking tag to one of the landing pages of your company's website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?
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Correct answer: By modifying the event tag to capture a unique order ID.
Why this is the answer
Modifying the event tag to capture a unique order ID is the correct solution because it allows Google Ads to identify and deduplicate conversions based on that unique identifier. This ensures that each actual purchase is counted only once, even if a user refreshes the page or navigates back to it. Toggling off a "possible duplicates option" is not a standard Google Ads feature for deduplication. Sorting data by time and removing duplicate times is a manual and unreliable method that doesn't address the root cause of duplicate tracking. Disabling the view-through conversion data column only affects how view-through conversions are reported, not the deduplication of standard conversions.
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