After adding a conversion tracking tag to one of the landing pages of your company's website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?

By modifying the event tag to capture a unique order ID

By toggling off the possible duplicates option at the top of the chart

By sorting the data by time and removing duplicate times found on entries

By disabling the view-through conversion data column


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?


Explanation: The correct answer is **'By modifying the event tag to capture a unique order ID.'** When analyzing purchasing data and encountering duplicate conversions, one effective method to remove these duplicates from the conversion count is by modifying the event tag to capture a unique order ID. This approach involves updating the conversion tracking tag implemented on the landing pages of the company's website to collect and transmit a unique identifier associated with each order or transaction, such as an order ID or transaction ID. By capturing this unique identifier as part of the conversion event, duplicate conversions can be identified and filtered out based on the unique order IDs recorded. This ensures that each conversion is counted only once, thereby providing a more accurate representation of the actual number of unique conversions generated by the advertising campaigns. By implementing this modification to the event tag, advertisers can mitigate the issue of duplicate conversions and improve the reliability of their conversion tracking data, enabling more precise performance analysis and optimization of their marketing efforts. Therefore, the selected answer offers a practical solution to address the problem of duplicate conversions and aligns with best practices for maintaining accurate conversion tracking in online advertising campaigns.

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