A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

Changes to ads

Changes to default browser

Changes in competition or seasonality

Changes to attribution model

Changes to discrepancy model


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.


Explanation: The correct answers are **'Changes to ads,' 'Changes in competition or seasonality,'** and **'Changes to attribution model.'** Changes to ads refer to any modifications or updates made to the advertising content, such as adjusting ad copy, imagery, or targeting parameters, which can impact the effectiveness and performance of the ads and subsequently influence conversion volume. Changes in competition or seasonality encompass fluctuations in market dynamics, consumer behavior, and competitive landscape over time, including seasonal trends, industry shifts, or competitor activities, all of which can affect consumer demand and purchasing behavior, thereby influencing conversion volume. Changes to the attribution model involve adjustments or variations in the rules or methodologies used to attribute conversions to specific marketing channels or touchpoints, which can alter the distribution of conversion credit and impact the perceived contribution of each channel to conversion volume. These factors play significant roles in shaping the overall conversion landscape and must be considered when analyzing and optimizing marketing campaigns to maximize conversion volume and drive business growth. Therefore, the selected answers accurately highlight three key factors, namely changes to ads, changes in competition or seasonality, and changes to attribution model, that can influence conversion volume apart from conversion delay, providing valuable insights for the marketing manager seeking to optimize campaign performance and drive results.
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