A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

Changes to ads directly impact user engagement and click-through rates, which in turn affect conversion volume. Better ad copy, visuals, or offers can increase conversions. Changes in competition or seasonality significantly influence market demand and user behavior. Increased competition can drive up costs and reduce visibility, while seasonal trends (e.g., holidays) can cause spikes or dips in conversion volume. Changes to the attribution model alter how credit for conversions is assigned across different touchpoints. Shifting from a last-click model to a data-driven model, for example, can reallocate conversion credit, making it appear that conversion volume has changed for specific channels or campaigns, even if raw conversions remain the same. Changes to default browser and changes to discrepancy model are not direct factors influencing conversion volume itself; the former is a user setting, and the latter relates to reporting differences rather than actual conversion events.