An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?

The correct approach is to design effective creatives tailored to the new line of couches. Performance Max campaigns are highly dependent on the quality and variety of assets (images, videos, headlines, descriptions) provided. These assets are used by Google's AI to generate ads across all eligible channels. High-quality, relevant creatives directly impact ad performance and reach. Incorrect options: Performance Max automatically uses Smart Bidding strategies (like Maximize Conversions or Target ROAS) and doesn't allow for manual selection of "any" Smart Bidding strategy. Limiting audience data sharing would hinder the AI's ability to optimize and find the most relevant audiences, which is counterproductive for Performance Max. For e-commerce businesses, linking Google Merchant Center to Google Ads is crucial for Performance Max, especially for product-based campaigns, as it allows the campaign to access product feeds. Keeping them separate would prevent the campaign from running effectively.