To determine how well your Google Ads account is set to perform, what estimate would you use?
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Correct answer: You'd use optimization score..
Why this is the answer
Optimization Score is a Google Ads metric that estimates how well your account is set to perform. It ranges from 0% to 100%, with 100% indicating that your account is fully optimized. It's calculated in real-time based on the status of your account, campaigns, and settings, and it provides actionable recommendations to improve performance. Quality Score measures the quality of your ads, keywords, and landing pages, not the overall account performance. Attribution Score relates to how credit for conversions is assigned across touchpoints, not account setup. Recommendation Score is not a standard Google Ads metric.
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