A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

Conversion value per cost (ROAS - Return On Ad Spend) is a key metric for understanding the profitability of your advertising. It's calculated by dividing the total conversion value generated by your ads by the total cost incurred for those ads. This ratio shows how much revenue you're getting back for every dollar spent. The other options are incorrect because: Dividing conversions by eligible interactions calculates your conversion rate, not value per cost. Dividing total cost by conversions calculates your cost per conversion, not value per cost. Dividing total conversion value by the number of conversions calculates your average conversion value, not value per cost.