You're using Google Analytics 4. What would it call interactions on a website or an app?
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Correct answer: Event.
Why this is the answer
In Google Analytics 4 (GA4), all user interactions on a website or app are tracked as "Events." This fundamental shift from Universal Analytics' session-based model allows for a more flexible and comprehensive understanding of user behavior. Events can be anything from page views and clicks to video plays and purchases. "Goal" is a concept from Universal Analytics, where specific actions were marked as conversions. While GA4 still tracks conversions, it does so by marking specific events as conversions, rather than defining separate goals. "Incident" is not a standard Google Analytics term for user interactions. "Conversion" is a type of event that you designate as important, but not all events are conversions; rather, conversions are a subset of events.
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