To describe enhanced conversions for leads, what would you say?

Enhanced conversions for leads leverage hashed, first-party data to improve conversion measurement accuracy. This means customer information (like email addresses) collected directly by your website is cryptographically scrambled (hashed) before being sent to Google. This protects user privacy while allowing Google to match conversions more precisely, even when cookies aren't available. Third-party data is incorrect because enhanced conversions specifically focus on using data you collect directly from users, not data from external sources. Requiring CRM system modification is incorrect; while integrating with a CRM can be beneficial for lead management, enhanced conversions for leads primarily involve uploading hashed data, not necessarily modifying the CRM's core functionality. Requiring GCLID storage is also incorrect. While GCLIDs are crucial for traditional Google Ads tracking, enhanced conversions for leads aim to improve measurement even without relying solely on GCLIDs, by using hashed user data.