What's a benefit of negative keywords?

Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.

A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.

Negative keywords prevent an otherwise eligible query from triggering an ad that isn't aligned with the search's intent.

Adding negative keywords can help prevent customers from leaving poor reviews about a business.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: What’s a benefit of negative keywords?


Explanation: The correct answer is **Negative keywords prevent an otherwise eligible query from triggering an ad that isn't aligned with the search's intent**. Negative keywords are an essential tool in optimizing ad targeting and ensuring that ads are displayed to the most relevant audience. By specifying negative keywords, advertisers can prevent their ads from appearing in search results that are not relevant to their offerings or that may attract clicks without conversion potential. This helps to improve the overall quality and relevance of ad placements, increasing the likelihood of attracting highly qualified traffic and maximizing the return on ad spend (ROAS). Ultimately, negative keywords help to streamline ad campaigns, reduce wasted ad spend on irrelevant clicks, and improve the overall effectiveness of digital advertising efforts.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides