In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.

Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales

Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.

Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.

Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.


Explanation: Performance Max for omnichannel goals differs from Smart Shopping Campaigns (SSC) in two key ways. Firstly, **Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales**. Unlike SSC, which primarily focuses on online sales objectives, Performance Max offers flexibility in aligning marketing goals with broader omnichannel objectives, including both online and offline sales. This adaptability enables businesses to tailor their advertising strategies to encompass various sales channels, thereby reaching a wider audience and maximizing overall revenue. Secondly, **Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display**. While SSC primarily utilizes Google Shopping placements, Performance Max expands the advertising reach by including additional formats like YouTube In-Stream ads, Text Ads, and Display ads. This broader range of ad formats provides businesses with more opportunities to showcase their products to potential customers across various online platforms, enhancing visibility and engagement. These two distinguishing features of Performance Max highlight its versatility and effectiveness in catering to the diverse marketing needs of businesses aiming to drive both online and omnichannel sales. Conversely, options like 'Performance Max offers product-specific formats to support marketing objectives of online and omnichannel sales' and 'Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids' either do not accurately distinguish Performance Max from SSC or do not represent significant points of differentiation between the two advertising strategies. Therefore, the correct answers are indeed **Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales** and **Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display**.
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