In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.
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Correct answer: Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales., Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display..
Why this is the answer
Performance Max expands retail campaign reach beyond the legacy Smart Shopping campaigns inventory model. It can serve across more Google channels, including Search, YouTube, Display, Discover, Gmail, and Maps. Its goal-based structure lets advertisers optimize toward online sales, store goals, or omnichannel value. This makes it better suited for retailers connecting ecommerce performance with offline outcomes such as store visits and store sales .
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