In regards to in-store goals, what is Performance Max's key benefit?

Performance Max is designed to be goals-based, meaning it optimizes campaigns to achieve specific objectives, such as maximizing offline sales or store visits. This is its key benefit for in-store goals, as it leverages automation to drive performance towards those defined outcomes. While customizable settings and automated budgets are features of Performance Max, they are mechanisms that support the overarching goals-based optimization, rather than the primary benefit itself. Manual controls are generally reduced in Performance Max, as it relies heavily on automation to achieve its goals.