Which of these behaviors is typical of Omnichannel customers making a purchase?

Omnichannel customers typically engage with a product or service across multiple touchpoints, often starting their journey digitally. They might research online, compare prices on their phone, or read reviews before making a purchase, whether that purchase is online or in-store. This multi-touchpoint digital interaction is a hallmark of omnichannel behavior. Incorrect options: "Omnichannel customers make purchases in silos, either online and in-person" is incorrect because omnichannel is defined by the integration of channels, not their separation. "Omnichannel customers make purchases in-store only and account for disproportionately more sales" is incorrect because omnichannel customers utilize all channels, and while they may spend more, their purchases aren't limited to in-store. "Omnichannel customers interact with a product or service at the store versus digitally" is incorrect as it describes a traditional in-store shopper, not an omnichannel customer who seamlessly blends digital and physical interactions.