You're the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.

To create a holistic online-to-offline strategy, it's crucial to break down silos. Suggesting organizational changes to meeting structure, media budgets, and KPIs helps integrate efforts across departments, ensuring everyone works towards common objectives. Incentivizing teams with unified goals and KPIs further reinforces this integration, aligning individual and team performance with the overall business strategy. Finally, understanding what different teams are currently measuring provides a baseline and helps identify opportunities for synergy and shared metrics. Setting separate goals and KPIs for each team or encouraging siloed structures would perpetuate the very problem you're trying to solve, hindering a holistic approach.