While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.

While Performance Max automates many aspects of campaign management through machine learning, you must still manually provide the budget and ad creatives because these elements represent the essential inputs that define the scope and messaging of your marketing efforts. The system requires a manually set budget to understand your financial boundaries and delivery pacing, while high-quality ad creatives—such as headlines, descriptions, and images—serve as the foundational building blocks that the algorithm tests and assembles into various combinations across Google’s channels. By providing these manual inputs, you give the machine learning model the necessary resources to optimize targeting and placements, ensuring the automated "creative combinations" and "bids" align with your specific brand identity and investment capacity.