You lead a small retailer's marketing team. They're expanding on their eCommerce business and plan to open 10 stores within the next few months. Their goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?

The correct approach is Omnichannel + Store Centric because the retailer is expanding both online and with new physical stores, aiming to grow total sales across both channels. An omnichannel strategy ensures a seamless customer experience across all touchpoints (online, mobile, in-store), which is crucial for modern retail. Adding a "Store Centric" focus acknowledges the significant investment in 10 new physical locations and emphasizes integrating these new stores into the overall strategy, leveraging their unique role in customer engagement and fulfillment. Simply "Omnichannel" is good but doesn't specifically highlight the new store expansion. "Store Centric" alone ignores the existing eCommerce business. "Online + Omnichannel" is redundant and doesn't fully capture the strategic importance of the new physical stores.