You're on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?

Set one campaign per region

Set one campaign per country

Set one campaign per location

Set one campaign per city


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?


Explanation: In the scenario of a small housewares company with 10 franchise locations, each with its own budget and objective to promote their specific location and drive in-store traffic, the most suitable recommendation would be to **'Set one campaign per location.'** This approach allows each franchisee to tailor their advertising efforts to the unique characteristics and needs of their local market. By creating individual campaigns for each location, franchisees can customize ad messaging, promotions, and targeting parameters to resonate with their local audience effectively. This strategy not only ensures that advertising investments are optimized for relevance and impact but also empowers franchisees to take ownership of their marketing initiatives and align them with their specific business objectives. Additionally, setting up separate campaigns per location facilitates easier tracking and performance evaluation, enabling franchisees to measure the effectiveness of their advertising efforts and make data-driven decisions to optimize campaign performance further. Therefore, recommending one campaign per location aligns with the goal of providing localized marketing solutions that empower franchisees to drive in-store traffic and maximize their marketing ROI while maintaining brand consistency across all franchise locations.
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