You're interested in omnibidding, but realize that some categories are offline only. Which of these omnibidding setups is optimal?

Ad group level

Ad level

Account level

Campaign level


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re interested in omnibidding, but realize that some categories are offline only. Which of these omnibidding setups is optimal?


Explanation: In the context of omnibidding, where advertisers aim to automate bidding strategies across multiple channels or platforms, selecting the optimal setup is crucial for effectively managing bids and maximizing performance. The correct option, **'Campaign level,'** emerges as the optimal choice, considering the need to accommodate offline-only categories within the bidding strategy. By implementing omnibidding at the campaign level, advertisers can maintain flexibility and granularity in bidding adjustments while ensuring that bidding strategies align with the specific objectives and characteristics of each campaign. This setup allows advertisers to group together campaigns that share similar attributes or targeting parameters, including those that encompass offline-only categories. By managing bidding strategies at the campaign level, advertisers can tailor bid adjustments based on campaign performance, budget allocation, and strategic priorities, thereby optimizing bidding across channels and maximizing overall campaign effectiveness. Additionally, operating at the campaign level provides a balance between centralized control and campaign-specific customization, enabling advertisers to leverage omnibidding capabilities while accommodating the unique requirements of offline-only categories within their advertising strategy. Therefore, selecting the campaign level as the omnibidding setup aligns with the need for a flexible, efficient, and scalable approach to bid management that addresses the diverse needs of omnichannel advertising campaigns, including those incorporating offline-only categories.
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