How are store visits measured?

When users see your ads and then visit your store, Google attributes those store visits back to the ad views

When users make a purchase in store, Google attributes those store visits back to ad conversions.

When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.

When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How are store visits measured?


Explanation: Store visits are measured when users engage with your ads and subsequently visit your store, with Google attributing those store visits back to the ad engagements in a privacy-safe manner. The selected option, **'When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way,'** accurately describes the process of measuring store visits in digital advertising campaigns. Google utilizes various signals, including ad interactions, user location data, and mapping technology, to determine when users who have engaged with ads later visit physical store locations. Importantly, Google ensures that this attribution process is conducted in a privacy-safe manner, safeguarding user privacy and data confidentiality while still providing valuable insights into the effectiveness of online advertising efforts in driving offline conversions. This approach enables advertisers to better understand the impact of their digital advertising campaigns on offline activities and make informed decisions to optimize campaign performance and drive business results across both online and offline channels. Therefore, selecting the option that describes how store visits are measured aligns with industry best practices and underscores the importance of privacy and data protection in digital advertising measurement methodologies.
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