Which match type is the default match type to which all keywords are assigned?

Negative match

Broad match

Exact match

Phrase match


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which match type is the default match type to which all keywords are assigned?


Explanation: The correct answer is **Broad match**. In Google Ads, when keywords are created, the default match type assigned to them is broad match. Broad match allows ads to be triggered by a wide range of related searches, including synonyms, variations, and relevant phrases. This default setting ensures that advertisers have a broad reach and can capture a diverse set of search queries related to their keywords. While broad match offers extensive coverage, it's important for advertisers to regularly monitor and refine their keyword lists to ensure that their ads are being triggered by relevant searches and to prevent irrelevant or low-quality traffic. By understanding the default match type and effectively managing keyword match types, advertisers can optimize their campaigns to reach the most relevant audience while maximizing their advertising investment.
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