You work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren't sure how their Business Profile, Merchant Center, and Google Ads accounts work together. If they ask you for clarification, what should you tell them?
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Correct answer: Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns..
Why this is the answer
The correct answer is "Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns." Google Business Profile (formerly Google My Business) is where businesses manage their local presence, including store hours, addresses, and contact information, which is crucial for driving in-store traffic. Google Merchant Center is the platform for uploading and managing product data feeds, essential for displaying products across Google, including Shopping ads. Google Ads is where advertisers create, manage, and optimize their advertising campaigns, setting budgets, targeting, and ad creatives to reach potential customers online and drive both online and in-store sales. The other options incorrectly assign the core functions of these platforms.
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