You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn't sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?

Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.

Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information.

Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information.

Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?


Explanation: You should inform your client that **'Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.'** This response accurately outlines the roles of each platform within the context of their online and offline sales goals. Business Profile is responsible for managing essential store information, such as store hours, location details, and contact information, ensuring accurate representation in Google search results and maps. Merchant Center, on the other hand, focuses on managing product-related information, including descriptions, pricing, and availability, and integrates this data into Google's shopping ads and listings. Google Ads serves as the platform for managing advertising campaigns, allowing businesses to create, monitor, and optimize their ad campaigns across various Google platforms, including Search, Display, and Shopping. By understanding the distinct roles of Business Profile, Merchant Center, and Google Ads, your client can effectively leverage each platform's capabilities to drive both online and offline sales, ensuring a cohesive and integrated approach to their marketing and advertising efforts. Therefore, selecting the option that Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns provides clear guidance on how these platforms work together to achieve the client's sales goals across online and offline channels.
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