What's an action Omnichannel customers take when deciding to make a purchase?
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Correct answer: Omnichannel customers interact with a product or service digitally multiple times before purchasing.
Why this is the answer
An omnichannel purchase path often includes several digital touchpoints before the customer buys online or in a physical store. Google Ads offline measurement helps connect those online interactions to offline outcomes. This is why store visits and store sales are important for understanding total business value. Optimizing for omnichannel behavior helps account for customers who research digitally before completing an in-store purchase.
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