What campaign objective would you set when creating a Performance Max for store goals campaign?

Website traffic

Leads

Sales

Local store visits and promotions


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What campaign objective would you set when creating a Performance Max for store goals campaign?


Explanation: When creating a Performance Max for store goals campaign, the most appropriate campaign objective to set would be **'Local store visits and promotions.'** This objective aligns directly with the retailer's goal of driving foot traffic to physical store locations and promoting in-store promotions or events. By selecting this campaign objective, advertisers can optimize their campaign to reach users who are more likely to visit their stores physically, thereby increasing the likelihood of in-store sales and conversions. Additionally, focusing on local store visits and promotions allows advertisers to leverage location-based targeting and messaging to reach customers in proximity to their physical store locations, maximizing the relevance and effectiveness of their advertising efforts. This objective also enables advertisers to track and measure the impact of their campaigns on driving store visits and promoting in-store promotions or events, providing valuable insights into campaign performance and return on investment. Therefore, selecting the option for Local store visits and promotions as the campaign objective for a Performance Max for store goals campaign is correct, as it directly supports the retailer's objective of growing total sales both online and in-store by driving foot traffic to physical store locations and promoting in-store activities.
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