A large retailer's Chief Marketing Officer (CMO) wants to revise the company's marketing strategy by incorporating online and offline KPIs. Historically, the teams have worked in silos. What are three things the CMO should do when they create a holistic online-to-offline strategy? Choose three.

To create a holistic online-to-offline strategy, the CMO must break down existing silos. Incentivizing teams with unified goals and KPIs ensures everyone works towards common objectives, fostering collaboration. Understanding what different teams are currently measuring is crucial for identifying existing strengths, weaknesses, and potential areas for integration. Finally, suggesting organizational changes to meeting structure, media budgets, and KPIs directly addresses the root causes of siloed operations, enabling a more cohesive and integrated approach. Setting separate goals and KPIs would reinforce silos, and encouraging a siloed organizational structure would directly contradict the goal of a holistic strategy.