Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?

An omnichannel strategy recognizes that shoppers may research, compare, and engage online before completing an in-store purchase. Google Ads supports this by connecting digital interactions with offline outcomes such as store visits and store sales . The strategy should keep messaging, product information, and measurement aligned across online and physical store touchpoints. This helps optimize media toward total business value instead of treating each channel as separate.