You're the proprietor of a small candy shop and want to learn about customers' journeys from ad engagement to in-store visit. Which metric should you use?

Local Actions

Store Visits

Ad Actions

Store Sales


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re the proprietor of a small candy shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?


Explanation: The correct answer is **'Store Visits.'** As the proprietor of a small candy shop seeking to understand customers' journeys from ad engagement to in-store visits, the most relevant metric to track would be Store Visits. Store Visits measure the physical foot traffic to the brick-and-mortar location after customers engage with online ads. This metric provides valuable insights into the effectiveness of advertising campaigns in driving offline conversions and quantifies the impact of digital marketing efforts on in-store visits. By tracking Store Visits, the proprietor can evaluate the success of their online advertising initiatives in attracting customers to the candy shop and assess the return on investment (ROI) of their marketing activities. Additionally, understanding the correlation between ad engagement and store visits enables the proprietor to optimize advertising strategies, allocate budget effectively, and tailor messaging to better engage potential customers. Therefore, selecting Store Visits as the metric to track customers' journeys from ad engagement to in-store visits is correct, as it directly aligns with the proprietor's objective of evaluating the effectiveness of digital advertising in driving offline foot traffic and enhancing overall business performance.

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