You want to try out omnibidding, but there are certain categories that are offline only. What's the recommended omnibidding setup?

Account level

Ad level

Ad group level

Campaign level


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The correct answer is **'Campaign level.'** Omnibidding, which aims to optimize bids across multiple channels and platforms, is best managed at the campaign level, especially when dealing with certain categories that are offline only. By setting omnibidding at the campaign level, advertisers can ensure consistent bidding strategies across all ad groups and ads within that campaign, regardless of the specific category or product type. This approach allows for unified bidding management and optimization, streamlining the process and ensuring a cohesive strategy that encompasses both online and offline components. Additionally, managing omnibidding at the campaign level provides greater control and visibility over bidding performance, enabling advertisers to adjust bids based on campaign-level insights and objectives. Therefore, selecting Campaign level as the recommended omnibidding setup is correct, as it offers the most efficient and comprehensive approach to bid management, particularly when dealing with offline-only categories within a campaign.
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