You want to try out omnibidding, but there are certain categories that are offline only. What's the recommended omnibidding setup?

Omnichannel bidding should be structured where goals, budget, and conversion value can align to category-level business outcomes. Offline-only categories need their own structure so store-driven value is not mixed with categories that can convert online. Smart Bidding uses the selected conversion goals and values to optimize toward total business value. This setup supports offline outcomes such as store visits and store sales while keeping optimization signals clean.