A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they need to answer?

Is it possible to modify our data collection policies to encourage customers to share as much as possible?

In what ways can we begin using this data as quiclkly as possible, even at the expense of alignment with other teams?

What are the capabilities for data storage on each of the marketing team members' corporate devices?

To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they need to answer?


Explanation: The correct answer is **To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?** Before leveraging first-party data in AI efforts, the digital marketing manager needs to ensure compliance with local regulations regarding data collection and user privacy. This step is crucial to mitigate legal risks and maintain trust with customers. Local regulations, such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the United States, impose strict requirements on how companies collect, store, and process personal data. By understanding and adhering to these regulations, the marketing team can ensure that their use of first-party data is lawful, ethical, and respectful of user privacy rights. Failure to comply with these regulations can result in severe penalties, fines, and damage to the company's reputation. Therefore, confirming alignment with local regulations is a necessary prerequisite before utilizing first-party data in AI-powered marketing initiatives.
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