Which of these choices reflect a difference between Performance Max for omnichannel goals and Smart Shopping Campaigns (SSC)? Choose two.

Performance Max is designed to align with broader business goals, including both online and omnichannel sales, offering a more holistic approach compared to Smart Shopping Campaigns (SSC) which primarily focused on online product sales. Performance Max also expands inventory significantly beyond SSC. While SSC utilized Shopping ads and some Display, Performance Max integrates YouTube In-Stream, Text Ads, and Display, in addition to Shopping, allowing for greater reach and diverse ad formats. The option stating "Performance Max offers product specific formats to support marketing objectives of online and omnichannel sales" is incorrect because while Performance Max supports omnichannel, it's not solely about product-specific formats. The option about opting into Smart Bidding is incorrect because both SSC and Performance Max inherently use Smart Bidding; it's not an opt-in feature for Performance Max that differentiates it from SSC.