How does Google measure store visits?
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Correct answer: When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way..
Why this is the answer
Google measures store visits by analyzing aggregated and anonymized data from users who have opted into Location History. When these users engage with your ads (e.g., view, click) and subsequently visit your physical store, Google attributes these visits back to the ad engagements. This process is designed to be privacy-safe, using statistical modeling rather than tracking individual users. The other options are incorrect because Google specifically links store visits to prior ad engagement, not just online purchases or general ad views, and the attribution is to the engagement itself, not directly to an in-store purchase as a conversion in this context.
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