In which scenario would you use a store-centric approach?

A grocery company looking to grow foot traffic to their physical locations and promote available products is the correct scenario for a store-centric approach because this strategy is specifically designed for businesses whose primary objective is driving customers into physical storefronts to complete a purchase. Unlike lead generation or pure e-commerce models, a store-centric approach leverages localized ad formats—such as Local Inventory Ads and Performance Max for store goals—to highlight real-time product availability and proximity to the shopper. By prioritizing local actions like "Get Directions" or "Call Store," this approach aligns the digital advertising spend with the physical reality of the grocery industry, where the vast majority of transactions occur in person. This ensures that the marketing budget is optimized for offline conversions and high-intent local shoppers rather than just website traffic or online sign-ups. Would you like me to show you how to set up a "Store Visits" conversion goal to track the success of your next grocery store campaign?