What's a recommendation when setting up a Performance Max for omnichannel goals campaign?

Segment products by availability and product type

Include all products from the local product feed

Segment products by performance and business goals

Include all products from the local product inventory feed


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What’s a recommendation when setting up a Performance Max for omnichannel goals campaign?


Explanation: The correct answer is **the third option**: **Segment products by performance and business goals**. This recommendation is crucial when setting up a Performance Max for omnichannel goals campaign because it allows for a more strategic and effective approach to campaign management. By segmenting products based on performance metrics such as sales, click-through rates, and conversion rates, advertisers can identify high-performing products and allocate resources more efficiently to maximize ROI. Additionally, segmenting products according to specific business goals enables advertisers to tailor their campaign strategies to prioritize objectives such as increasing online sales, driving foot traffic to physical stores, or promoting certain product categories. This targeted segmentation approach ensures that advertising efforts are aligned with overarching business objectives, leading to more impactful and successful campaigns. Furthermore, by continuously monitoring and adjusting product segments based on performance and business goals, advertisers can optimize campaign performance and drive better results across both online and offline channels in their omnichannel strategy.
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