What's a recommendation when setting up a Performance Max for omnichannel goals campaign?
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Correct answer: Segment products by performance and business goals.
Why this is the answer
A Performance Max campaign for omnichannel goals should be structured around the outcomes the retailer needs to optimize. Product grouping should reflect value, margin, priority, or sales objectives so Smart Bidding can allocate spend toward the most meaningful results. This helps connect online conversions with offline outcomes such as store visits and store sales . Treating every product the same can limit control over budget focus and business impact.
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