If you worked for an agency and managed the account of a large retailer that wanted to grow online and offline sales, how would you explain to them the way in which their Business Profile, Merchant Center, and Google Ads accounts work together?

Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information.

Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.

Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information.

Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you worked for an agency and managed the account of a large retailer that wanted to grow online and offline sales, how would you explain to them the way in which their Business Profile, Merchant Center, and Google Ads accounts work together?


Explanation: The correct answer is **the second option**: **Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns**. This explanation accurately outlines the roles of each platform and how they work together to achieve the retailer's goal of growing both online and offline sales. The Business Profile, also known as Google My Business, is primarily responsible for managing store information such as location, contact details, and hours of operation. This information is crucial for potential customers searching for the retailer's stores both online and offline. The Merchant Center, on the other hand, is the platform where product information, including inventory, pricing, and attributes, is managed. This data feeds into Google's shopping platforms, ensuring that accurate and up-to-date product listings are available to potential customers across various Google services like Google Search and Google Shopping. Finally, Google Ads serves as the platform for creating and managing advertising campaigns. By integrating data from the Business Profile and Merchant Center, advertisers can create targeted campaigns that drive both online and offline sales, leveraging the store information and product data to reach the right audience with the right messaging. Overall, understanding how these three platforms work together enables the retailer to effectively reach and engage customers, driving growth in both online and offline sales channels.
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