What's a best practice when using Performance Planner?

Looking at forecasts on a year-by-year basis, since sales data tends to be higher during an industry's peak seasonal period.

Utilizing Performance Planner the most during non-seasonal periods, since these are the time when data is most accurate.

Developing month-by-month plans in the tool and viewing updated forecasts routinely

Creating an annual forecast at the beginning of the fiscal year in order to determine budgets


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What’s a best practice when using Performance Planner?


Explanation: The correct answer is **Developing month-by-month plans in the tool and viewing updated forecasts routinely**. Performance Planner in Google Ads is a powerful tool for forecasting campaign performance and optimizing budgets. By developing month-by-month plans within the tool, marketers can adapt their strategies to changing market conditions, seasonal trends, and business goals. This approach allows for flexibility in budget allocation and campaign optimization throughout the year. Additionally, routinely viewing updated forecasts enables marketers to stay informed about potential performance changes and make data-driven decisions to maximize campaign effectiveness. Overall, this best practice ensures that campaigns remain agile and responsive to evolving market dynamics, ultimately driving better results and ROI.
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