When might you use an omnichannel shopping campaign approach?
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Correct answer: When your ecommerce and in-store products have a strong overlap.
Why this is the answer
An omnichannel shopping approach works when the same retail products can be promoted for both online purchases and in-store availability. It lets Google Ads optimize across digital and physical purchase paths using Smart Bidding and store-related conversion goals. This approach is strongest when online product data and local product availability support one connected shopping experience. It helps balance online sales with offline outcomes such as store visits and store sales .
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