Which of these goals would a store marketing/traditional marketing team prioritize?
Choose an answer
Tap an option to check your answer.
Correct answer: Grow in-store sales through a range of marketing channels..
Why this is the answer
A store marketing or traditional marketing team's primary focus is to drive traffic and sales to physical retail locations. Therefore, growing in-store sales through various marketing channels (both traditional and potentially digital, if they support physical store visits) aligns directly with their core objective. The other options are incorrect because: "Grow digital sales through digital marketing channels" is the domain of a digital marketing or eCommerce team. "Grow in-store sales to franchisees" is too narrow; while franchisees operate stores, the goal is broader than just selling to them. "Grow top-line sales through eCommerce" is specifically an eCommerce objective, not a traditional or store marketing one.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed