What may happen if you optimize towards online conversions only?

You may miss out on potential customers who purchase offline only or research online but buy in-store.

You may miss out on potential customers who watched your ad

You may miss out on potential customers who show interest in your product.

You may miss out on potential customers who engage across all ad formats


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What may happen if you optimize towards online conversions only?


Explanation: The correct answer is **the first option**: **You may miss out on potential customers who purchase offline only or research online but buy in-store**. Optimizing solely for online conversions runs the risk of neglecting a significant portion of potential customers who either prefer to make purchases offline or conduct online research before completing transactions in physical stores. In an increasingly omnichannel retail landscape, where consumers seamlessly transition between online and offline channels during their purchasing journey, focusing exclusively on online conversions overlooks the valuable segment of customers who opt for offline purchases. By disregarding the influence of online advertising on offline purchases, advertisers may underestimate the full impact of their marketing efforts and fail to capture the complete picture of customer behavior. Therefore, prioritizing online conversions exclusively may result in missed opportunities to engage with and cater to customers who prefer offline shopping experiences or engage in a combination of online research and offline purchases, emphasizing the importance of adopting a more holistic approach to conversion optimization that considers both online and offline customer interactions.

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