Even though many of Performance Max's features are optimized via machine learning, some need to be added manually. Which of these features need to be added manually? Choose two.

creative combinations

bids

ad placements

ad creatives

budget


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Even though many of Performance Max’s features are optimized via machine learning, some need to be added manually. Which of these features need to be added manually? Choose two.


Explanation: The correct answers are **ad creatives** and **budget**. While many features of Performance Max campaigns are optimized through machine learning algorithms, ad creatives and budget allocation are two elements that require manual input from advertisers. Ad creatives, such as images, videos, headlines, and descriptions, need to be carefully crafted and added manually to ensure that they effectively communicate the brand message and engage the target audience. Advertisers must create compelling and relevant creatives tailored to their campaign objectives and target audience demographics. Similarly, budget allocation is another aspect that needs manual intervention as advertisers must set the overall campaign budget and allocate funds across various ad groups or campaigns based on performance goals, priorities, and resource availability. By manually adjusting these elements, advertisers can exert greater control over the messaging and budget allocation of their Performance Max campaigns, ensuring alignment with their marketing objectives and maximizing the effectiveness of their advertising efforts. Therefore, while Performance Max campaigns leverage machine learning for optimization, features such as ad creatives and budget allocation require manual input and management from advertisers to achieve desired campaign outcomes.
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