There's an upcoming weekend sale that you want to promote using creatives. What would you recommend?

Starting a campaign 2–3 weeks in advance and then transitioning from generic to sales-focused creative is the recommended strategy because it allows Google's machine-learning algorithms sufficient time to exit the learning phase and optimize for the most relevant audience segments before the event begins. By building initial awareness with broader brand messaging and then refreshing the creative with high-urgency, sales-specific calls to action closer to the weekend, advertisers can effectively prime consumers during their research phase and drive peak foot traffic when the promotion goes live.