You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
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Correct answer: Campaign Experiments.
Why this is the answer
A controlled A/B test is the right method when comparing bidding approaches within Google Ads. It lets traffic be split between an existing campaign setup and a test variant. This isolates the impact of an omnichannel Smart Bidding strategy against manual bidding. The results can show whether the automated strategy improves performance across online and offline goals.
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