You're in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?

Omnichannel + Store Centric

Online + Omnichannel

Omnichannel

Store Centric

Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?

Explanation: The selected answer, **Omnichannel + Store Centric**, is the most effective approach for achieving the goal of growing total sales, both online and in-store, as it combines the strengths of an omnichannel strategy with a focus on physical store presence. An omnichannel approach ensures a seamless and integrated shopping experience across all channels, allowing customers to interact with the brand through various touchpoints, such as online platforms and physical stores. By incorporating a store-centric focus, the retailer can leverage the new physical locations to enhance customer engagement, drive foot traffic, and create a cohesive brand experience, ultimately boosting overall sales across both online and in-store channels.

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You're in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?

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Were do I find this certification program?

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