You're in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?

The correct approach is Omnichannel + Store Centric because it directly addresses the expansion of physical stores while integrating them with the existing eCommerce presence. "Omnichannel" ensures a seamless customer experience across all touchpoints, including online and new physical stores, which is crucial for growing total sales. Adding "Store Centric" emphasizes leveraging the new physical locations, perhaps through local marketing, in-store promotions, or services unique to brick-and-mortar, which will drive traffic and sales to these new stores. "Omnichannel" alone is good but doesn't specifically highlight the new store focus. "Online + Omnichannel" is redundant as omnichannel already includes online. "Store Centric" alone ignores the existing eCommerce and the need for integration.