Which of these Smart Bidding strategies could help you optimize to offline conversion actions? Choose three.

Cost-per-impressions (CPM)

Cost-per-click (CPC)

Target Cost-per-Action (tCPA)

Maximize Conversion Value

Target Return on Ad Spend (tROAS)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which of these Smart Bidding strategies could help you optimize to offline conversion actions? Choose three.


Explanation: The selected answers, **Target Cost-per-Action (tCPA)**, **Maximize Conversion Value**, and **Target Return on Ad Spend (tROAS)**, are correct strategies for optimizing offline conversion actions. **Target Cost-per-Action (tCPA)** allows advertisers to focus on achieving a specific cost for each desired action, making it effective for driving measurable offline conversions while staying within budget constraints. **Maximize Conversion Value** aims to generate the highest total revenue from conversions, which is particularly useful for businesses looking to increase overall sales, including offline purchases. Meanwhile, **Target Return on Ad Spend (tROAS)** optimizes advertising efforts to achieve a specific return for every dollar spent, ensuring that the marketing investments are aligned with sales goals, including those related to offline transactions. Together, these strategies provide a robust framework for enhancing the effectiveness of campaigns aimed at driving offline conversions.

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