You run a small skateboard accessories shop and want to learn about customers' journeys from ad engagement to in-store visit. Which metric should you use?

Local Actions is the correct metric because it specifically tracks user engagement with ads that lead to actions relevant to a physical business, such as getting directions, calling the store, or clicking on location details. These actions directly reflect a customer's journey from ad engagement to potential in-store visit. Store Visits measures actual visits to your physical location, but doesn't show the specific ad engagement that led to it. Ad Actions is too broad; it includes any interaction with an ad, not just those related to local intent. Store Sales measures conversions but doesn't capture the pre-purchase journey from ad interaction to store consideration.