Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?

Create a separate marketing strategy for online and offline channels

Find different offline advertising channels to reach your customers

Encourage customers to shop in your preferred channel

Meet customers wherever they're at in their digital shopping journey


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?


Explanation: The selected answer, **Meet customers wherever they're at in their digital shopping journey**, is correct because it emphasizes the importance of providing a seamless and integrated experience across all customer touchpoints. By understanding that shoppers often engage with a product or service multiple times online before making a physical purchase, an effective omnichannel strategy should focus on being present and responsive at every stage of the customer’s journey. This approach ensures that potential customers receive relevant information, support, and incentives tailored to their needs, regardless of the channel they are using. By meeting customers in their digital shopping journey, businesses can foster stronger relationships, increase engagement, and ultimately drive more conversions both online and in-store.

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